Jennifer Savary is an award-winning behavioral scientist and educator. She is an expert in consumer decision making, with an emphasis on understanding how consumers’ identity and goals influence their consumption choices. Jennifer received her Ph.D. from Yale University and an MBA from University of Southern California, and she is currently an Associate Professor of Marketing at the University of Arizona. Jennifer’s research has been published in top Marketing and Psychology journals, including The Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Experimental Psychology: General, and has been covered in popular press outlets such as Harvard Business Review, Money.com and CNBC.com. She was recently named a 2021 MSI Young Scholar in recognition of her contributions to the field and potential for future scholarship. Previously, Jennifer worked at Toyota Motor Sales and PricewaterhouseCoopers, and has consulted extensively with organizations ranging from startups (Bringit! Inspirecorps) to Fortune 500 brands (Marriott, JC Penney’s).
Annie Wilson is a Lecturer of Marketing at the Wharton School of the University of Pennsylvania. She formerly served as a Senior Behavioral Scientist at The Vanguard Group. Annie received a PhD in Marketing from Harvard Business School. Prior to her doctoral studies, Annie received a BA in English and Psychology from Georgetown University, and worked as a research associate for the Georgetown Institute for Consumer Research, sponsored by KPMG. Her research findings have been published in Marketing journals including Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Association of Consumer Research, and Appetite, and has been covered in Harvard Business Review. Annie is also a member of the Adweek academic council. Annie’s current work focuses on applying behavioral science and experimentation to influence customer behavior and guide strategies related to innovation, brand management, and product development.
Ryan Hamilton is Associate Professor of Marketing at Emory University’s Goizueta Business School. He received his PhD in Marketing from Northwestern University’s Kellogg School of Management. He is an award-winning teacher and researcher, whose research has been published in top peer-reviewed journals in the fields of marketing, management, and psychology. His research findings have been covered in Harvard Business Review, The New York Times, The Wall Street Journal, and The Financial Times. Professor Hamilton co-authored a book and co-hosts a podcast, both called, The Intuitive Customer, which apply the insights from consumer psychology to effectively managing customer experiences. He has also produced two lecture series, “Critical Business Skills for Success: Marketing” and “How You Decide: The Science of Human Decision Making,” for The Great Courses.
Toyota Motor Sales, PR Newswire, JC Penney, Marriott International, Home Depot, Walmart, FedEx, Avon, Rie's Cakes, Cigna, Aflac, Ipsos, Caterpillar, Bringit!, Think Coffee, Georgia Pacific, Visa, Lilly, Vanguard, Bell South, ConAgra, and more...
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