Services

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Experiments & Market Research

We can help design and implement field experiments for you to conduct live or we can create and run independent lab experiments. We can also conduct market research including survey research, concept and positioning testing, segmentation analysis, feature analysis, and more. 

Survey Design & Assessments

We can design robust, rigorous, and reliable internal employee well-being and sentiment tracking surveys or brand tracker surveys to track changes in key metrics over time. We can also create and validate personalized rigorous psychological scales for measuring traits or preferences of your customers and employees for research & development, segmentation, or targeting purposes.

Interventions & Nudges

As trained behavioral scientists, we can generate both tried-and-true and novel nudges to guide and change customer and employee behavior. We can also help you experimentally test multiple interventions to determine the most efficacious solutions.

Gap Analysis & Opportunity Identification

We offer comprehensive consulting to identify the gaps and barriers eschewing your ability to meet your potential as a business. Our consultants are experts in getting to the 'why' or 'why not' of consumer decision-making and marketing opportunities. We will provide a thorough problem analysis and illuminate insights for determining optimal next steps.  

Tailored Training

We offer tailored training programs with varying lengths depending on your business needs and interests. The goal of our trainings is always to maximize the time we have with your teams and add the most amount of value. As such, we will work with you to determine the right content and length of training.

"Off-the-Shelf"

We offer "off-the-shelf," pre-packaged training services of varying lengths and for all group sizes at lower cost than tailored training services. 

Training & Workshop topics include: 

• Behavioral Science
• Marketing Management Basics
• Principles of Marketing
• Advertising Strategy & Creative Tactics
• Market Research
• Innovation
• Survey Design
• Experimentation
• Consumer Psychology and Behavior

Note: Due to covid-19, all training and workshops are currently virtual. In the future, we will offer both virtual and in-person options.

Our Diderot consultants and partners are available for all types of speaking engagements including keynote talks and serving on expert panels. We offer talks and presentations on topics including: behavioral science, marketing, market research, consumer psychology, consumer well-being, innovation, scarcity, and more.